Thoughts on pricing errors in travel deal emails
This morning I received an email apology from Air New Zealand regarding their recent special deals email that included a pricing error for a flight between London Heathrow and Auckland. The fare in the email was £1350 but it should have been £1530, an easy mistake to make.
Honour the price quoted
If a consumer received an email with an inaccurate price should the company honour that price? Okay, so in this case it was only a difference of £180, and at least the airline held their hands up and apologised, which is not something you see that often in the airline industry.
Personally, I think that they should honour the rate quoted in the email but I am interested to hear the thoughts of travel industry people out there. I would also be interested to hear of any stories of pricing errors from travel consumers.
This post was syndicated from the Travel Rants blog.
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Thoughts on pricing errors in travel deal emails
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